How this calculator works
A bounce is a visit that ends on the page where it started, without any further interaction that your analytics tool counts as engagement. Bounce rate is those visits divided by all visits in the same period. A high rate is not automatically bad: a visitor who finds a phone number or an answer immediately may leave satisfied. Read it next to page type, traffic source and average time on page.
Formula
Bounce rate = single-page visits / total visits × 100. Continued visits = total visits - single-page visits.
Worked example
With 10,000 visits and 4,200 that viewed only one page, the bounce rate is 4,200 / 10,000 = 42%. The other 5,800 visits continued to at least one more page.
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Frequently asked questions
How do analytics tools define a bounce?
A bounce is usually a session with a single page view and no other interaction. Some tools count a meaningful event, such as a video play or a form start, as engagement that cancels the bounce. Check your tool's definition before comparing periods.
Is a low bounce rate always good?
No. A single-page site, a FAQ answer or a contact page may send visitors away satisfied. A very low rate can also come from confusing navigation that pushes people deeper without helping them.
Is bounce rate the same as exit rate?
No. Bounce rate counts visits that viewed only one page. Exit rate counts sessions that ended on a given page, even if the visitor viewed several pages before leaving.